Optimizing promotional spend

As economic headwinds loom, marketers feel even more pressure to optimize every dollar spent while maximizing return on investment.

While discounts may help drive sales, leaders will need to justify the potential profit loss. Promotional spend shows up in every marketer's balance—cost to acquire a customer (CAC), cost per opportunity, average discount, etc. However the metric is tracked, it’s a key performance indicator (KPI) the marketer is held accountable for driving down.

This white paper takes a deeper look at how marketers can balance promotional spend—how to maximize revenue without eroding margins or conditioning customers to expect deeper discounts.