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How OfferFit replaces A/B testing with AI testing.

AI breakthroughs are changing marketing. Generative AI will help marketers create content and content variants, but marketers still need to experiment and learn what works with actual customers. Traditionally, marketers have tested their ideas with A/B testing, but A/B testing is slow and doesn’t scale. A different kind of AI called reinforcement learning, is helping marketers replace A/B testing with AI testing.