White Paper

A community of bandits

Published21 Jun 2023
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A Community of Bandits.

How OfferFit automates experimentation for lifecycle marketers.

AI breakthroughs are changing marketing. Generative AI will help marketers create content and content variants, but marketers still need to experiment and learn what works with actual customers. Traditionally, marketers have tested their ideas with A/B testing, but A/B testing is slow and doesn’t scale. A different kind of AI called reinforcement learning, is helping marketers automate and accelerate the process of experimentation.


Ready to make the leap from A/B to AI?