A/B testing is dead

Lifecycle marketers use OfferFit to radically accelerate experimentation.

A/B testing is dead

Select the best offer for every customer

You set the options for different messaging, creative, incentive, channel, and timing. OfferFit automatically discovers the best-performing combination for every customer.

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Select the best offer for every customer

Unlock the value of your customer data

You have rich first-party data on your existing, identified customers. With OfferFit, you can capture its full value.

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Unlock the value of your customer data

Get started in weeks — not years

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Get started in weeks — not years

Upgrade your tech stack with a digital brain

OfferFit’s Automated Experimentation Platform leverages your first-party data to maximize whichever KPIs are most important to your business.

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"What Offer Fit gave us was the ability to take all of our test and learn and campaign automation and to put it on steroids."

Julian Ogrin, CEO, Kayo Sports & BINGE

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"The results from OfferFit are very accretive to our business. I was just telling our CEO that at the current performance level, we'd see over $7M in annual benefit from our first use case alone. I'll take those economics!"

Felix Churchill, Chief Growth Officer

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"Before OfferFit, we had a data lake and a platform with advanced analytics. As CEO, I needed to leverage that data into actual return that I could present to my board and say: these investments are producing measurable results – I mean cash. As a CEO I can’t live with black box marketing. I need to actually measure. OfferFit allows us to do that, really really quickly."

William Niles, CEO

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"What OfferFit's reinforcement learning gives us, compared to the traditional approach, is anticipating the needs of the player and giving them exactly what they want. That's what I think the future of AI in video gaming is -- reinforcement learning."

Alexander Ryabov, Head of Data Services

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“By using OfferFit, we achieved a 200% improvement in the profit of our contract renewal offers in just weeks. If we were trying to get there through A/B testing, it would have probably taken us another 18 months.”

Veronica Moturi, Senior Vice President of Customer Experience

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“OfferFit allows us to achieve true 1:1 personalization. It’s a marketer’s dream of a segment of one finally coming true.”

Jay Autrey, Chief Customer Officer

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“OfferFit increased electric contracts sold by 29%, but just as importantly it demonstrated the massive impact AI can have across our business. Working with them was the best experience I’ve had with any partner.”

Travis Arnce, Director of Product

Experimentation unleashed

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Ready to make the leap from A/B to AI?